YOU-TUBE GRAPHS

STARBUCKS V/S SECOND CUP ON YOU-TUBE 

AUTHOR: NEHARIKA SHARMA

You-tube is a famous promoter in marketing industry of social media. Starbucks posts one video every week approximate. They post funny videos, as shown in the picture they post cartoon pictures to attract customers. They also posts their recipe videos, so their subscribers can make their favorite coffee at home without leaving the house. They even teach you how to make different shapes on coffee that is quite difficult. This makes them a loyal brand that worry about their customers more then themselves. They posts their employee videos and few promotions and rewards to spread awareness. Second cup is really not active on you-tube as they post a video after many months. They posts videos related to coffee brewing and sourcing. Rest they put up videos of their commercials of second cup.

Starbucks most recent and most viewed video-

Second cup most viewed video-

Successful posts	Views	Comments
Starbucks	250,248	3706
Second cup	16	2