STARBUCKS V/S SECOND CUP ON TWITTER
AUTHOR: NEHARIKA SHARMA
Both the brands are active on twitter as well, and tweet on
daily basis. Starbucks has official Canadian starbucks page. Starbucks has 346
K followers whereas second cup has just 10.1 K followers. Both the brands
promote their inside stories and some drink recipes to attract customers.
Starbucks add their customer’s clicks in their stores. Even they add their
employee’s videos serving their customers with great techniques. In return
customers tweet back by posting their favorite barista’s picture saying you are
the best. In second cup customers post their snaps in the snow holding their
cups and on this page they pretty sympathetic and generous towards Canadian
public too. As they share recent news and put their sympathetic feelings for
any bad incidence. Starbucks completely follow the 50/50 rule, whereas second
cup is not very much into 50/50 rule yet.
Key sentences for second cup is #barista #betterforyou
In this picture starbucks are showing their medium of help
to the college students and veterans by giving them job. By giving them jobs
they are helping to improve their lifestyle and future.
Successful
posts
|
Likes
|
Retweets
|
Starbucks
|
12,149
|
1547
|
Second
cup
|
8
|
22
|
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