Peet’s Coffee and Lavazza Coffee

 Peet’s Coffee and Lavazza Coffee

 Twitter

Peet’s Coffee tweets on twitter daily in a day. It has 51,246 followers on twitter whereas Lavazza Coffee tweets minimum 10 times in a week which states that it is more active on twitter as compared to peet’s coffee, it has 10,719 followers.

The tweets of Peet’s Coffee are of coupons and promotion. It provides free coupons for games like NBA and also provides free beverages by wearing warrior’s gear and it also promotes their products in games and special celebration like Christmas and New Year whereas the tweets of Lavazza Coffee are of promotion as they promotes their products on special programs and by posting images and videos.

This is the best slogan of Peet’s Coffee which help them to attract customers towards them.

Successful tweets	Likes	Retweets	Comments
Peet’s Coffee	847	164	6
Lavazza	91	25	0

These tweets were successful tweets because it got the most likes, retweets and comments as well than other recent 25 tweets.

These both brands use the 50/50 rule.