Café Coffee Day
Written
by: Maneet Singh
Disclaimer- This is a student concept of Pilon School of Business
Digital Marketing Course
I am going to create this campaign
for café coffee day.
Idea: My idea is launching a contest in which customers will be
asked when they drink coffee afterwards print their name on the cup with
drawings and submit the pictures online, winners will be selected and chance to
get the limited edition Tim Hortons cup.
Target audience: Target audience will be teenagers, as teenagers
likes to drink coffee and also the college students will be excited to get the
special edition cups.
Social media will help to promote
the contest as teenagers use more social media websites and it best idea to
promote online.
Goals:
Target teenagers
Promote online
More followers
Increase audience to participate
Time: Time to launch the plan during back to school as children
goes back to school and colleges where they get more time to share things with
there friends.
Social strategy: Planning to promote on social media first as the
teenagers use social media sites more and it will be helpful to promote on
social media sites.
This campaign will help to attract
the teenagers because they use to like engage in this type of activities as
they will be excited for getting the special edition cups and which will help
to promote the brand.
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