Mc Donald’s vs Dunkin Donuts

   Mc Donald’s vs Dunkin Donuts on Facebook

                        By: Akshjot singh

Dunkin donuts has 14,164,356 people likes and 14,156,569 people follow their page whereas on the other hand mc Donald’s has 69,010,689 likes this and 68,976,252 follow them in which 896,831 likes and 861,851 followers are from Canada only. They both use 50/50 rule but there is vast difference between these two brands which shows the popularity of each.

Dunkin Donuts: it is the most favourable coffee on the East Coast and its Facebook page is quickly attracting many people and gaining the popularity. The million Fan mark (currently 14,164,356). Two things that we like about this Page is that it is good looking page layout and the colour combinations looks good and make it attractive. It uploads time to time some photographs or what they introduce something new into their menu. On the Facebook timeline it shows the pictures which attracts people a coffee cup with donut on the top which seems to be a good way to attract people and have a drink which I good marketing.

Mc Donald’s: it is the brand which everybody knows about which can be seen in stats because it is the number one coffee seller. Well McDonalds coffee department is known as mc café. Which a good theme colour which draws attention of the people. On the Facebook it posts the photograph of its stores all over the world. It shows people how popular they are and the promotion strategy with photographs are like:

To attract ladies they have posted a pic of lady having a coffee on dressing table and doing makeup.

A person in a office stressed from work and having a coffee to relax an concentrate on his project.

Whereas there are also many other video in which they show their promotion strategies some sort of games which encourage people to get engage and participate in those promotional strategies.

Quantifiable Data: (includes followers, average # of comments, # of retweets, and Social Sharing Insights from Moz).

·      Mc Donald’s = #1,793

·      Dunkin donuts = #1121

Burgers for two. So which is yours                                Donuts and iced coffee - happy together

Successful Recent Post	Likes	Shares	Comments
Mc Donald’s	2.3k	76	242
Dunkin Donuts	3k	256	206

The pictures I like is that the way of attracting the customer with delicious looking food. And with new style and new offer.