Peet’s coffee and Lavazza

Content Marketing idea (Peet’s Coffee Drink)

Disclaimer: This is a student concept of Pilon School of Business Digital Marketing course.

Peet’s Coffee: I am going to create this compaign for Peet’s Coffee drinks brand.

Idea: I came up with the compaign Engage Audienceto launch Peet’s Coffee drink with various ingredients in it. All of the coffees contains sodium, potassium and caffeine. I would to launch this compaign including ingredients:

·       The product should be free from fats.

·       The product would be in various flavours.

·       The product would contain less sugar.

·       There would be less caffeine as compared to others.

Target Audience

Both Males and females aged between 20 to 45

·       This age group prefers high calory product.

·       This would provide various vitamins which would help them to stay fit and active.

Our Goal

Our goal is to attract target audience towards our newly launching product Peet’s Coffee. We would survey our target audience regarding our product to make the product more known in customers. Once our policies and rules and regulations are completed, we would launch our product at the starting of winter season.

Engage Audience

Our brand strategy is to launch and promote this product on Facebook, twitter and Youtube because the followers of peet’s coffee are in huge numbers on Facebook, twitter and Youtube. Furthermore, we will also promote this product in sports events like Wimbledon and on special occasions like newyear and Canada day.

As our marketing and social strategy of company attract target audience, it would help us to get success in Peet’s Coffee drink. We would also provide feedback form and get feedback on social websites to know the satisfaction of customers which would help us to know about our product and we can provide best to customers and make them happy.