Content Marketing idea for Dunkin Donuts

Content Marketing idea 

Disclaimer- This is a student concept of Pilon School of Business Digital Marketing Course.

Dunkin Donuts: I am going to create this campaign for Dunkin Donuts.

Idea: my idea is of creating a donuts with low calories in a cartoon shapes and with different colors which would have high source of energy and calcium. To attract small children.

The main objectives behind this are:                                          

ü  Children eat less

ü  They need high source of energy

ü  Low fat

ü  Always fresh

ü  Good combo meals of chocolate milk or cold coffee.

Target audience.

The target audience will be small kids with the age group of 5 to 8 years because this the time child don’t want to eat something do through this as it is healthy. In addition to that   they are shaped like cartoons which would attract them play and eat.

Goals: the main goal is mentioned above meanwhile it will also help to grow the sales of other product also because when a mother or father come along with their son or daughter they will also purchase a coffee. Overall it would increase the popularity and with the help of social app promotion can be done and more and more people will come to know what’s going on around.

Launching: I will surely launch when children are back to school it I will encourage children when they are out. They see and demand so it would be beneficial.

Social strategy: my social strategy would to promote this idea on the official accounts firsts and foremost on Facebook, twitter and YouTube. Because small kids use lot of tablets and they usually watch cartoon.

Our social sites will be a great opportunity to attract people more and more people we will advertise it on the Facebook and YouTube will bring many people together.

After all there will be feedback form for the people which will improve our work if we over come it.