SEO of Tim Hortons and Cafe Coffee day

Subtitle: Tim Hortons VS Café coffee day

Written by: Maneet Singh

Introduction

Search engine optimization (SEO) is the process maximizing the number of visitors to the websites by helping to show website on the top results. 

SEO Audit	Tim hortons	CCD
Screen Captures of both Brand’s home pages:
1.    URL:	http://www.timhortons.com/ca/en/index.php?gclid=CJnZkfOl_9ECFQQxaQodI84Nvw	https://www.cafecoffeeday.com/
2.    Page Title	Tim Hortons	Café Coffee Day | A Lot Can Happen Over Coffee
3.    Meta Description	Welcome to Tim Hortons. Our Always Fresh Coffee, hot beverages, cold beverages and many quick meal options will hit the spot any time of day	Your favourite hangout destination for coffee and conversations. Head to a CCD nearby for Hot Coffees, Cold Coffees, Sandwiches, Pizzas, Desserts and more!
4.    Meta Keywords :	Not Found	Cafe Coffee Day, Coffee, Café, cafes, coffee shops, coffee restaurant, ccds, hangout places, coffee brands, CCD, hangout, wifi café, nearest café, coffeeshop, fast food restaurant, quick service restaurant, coffee powder, coffee machine, coffee shop, coffee brand, café brand, coffee chain, hot coffee, best coffee, best café, coffee in India, cafes in India, cafe, ambience cafe, cafe coffee day, ccdindia, ccdcafe, snacks, snack, fast food, sandwich, pizza, hot coffee, cold coffee, burger, cafe restaurant, coffee places, coffee place
5.    Structural elements:  H1, H2, H3	H1 - Not Found H2 - Some of the reasons we're your favourite coffee • What are you in the mood for today? • Have some fun. (We take our coffee seriously so you don’t have to.) • You’re never too far from Tims. Find one now. • Enjoy Tims™ at Home! From single-serve to beans, find it all here. • The convenient and easy way to pay! • Nutrition & Wellness • Find a Tims™ near you • TimCard® • SIGN UP for Our Email Newsletter • Get the only card that earns you free Tims™ products fast • Your Tims Meal has • 0 Item	H1 - APPSOLUTELYREWARDINGAPP! H2 - LOGIN • SIGN UP • • Edit your profile
6.    Bold/Strong tags and 7.    Italic/em tags	6. Tims™ at Home! • SIGN UP 7. Making a True Difference	6. Sign Up • Login • Sign Up
8.    Alt Text	close • You Are Why We Brew • Our Blends • Coffee Partnership • RRRoll up the Rim • You are leaving TimHortons.com • Our Coffee Story • Every Cup • You are leaving TimHortons.com • Tims™ at Home • Coffee • Tea • Specialty Hot Beverages • Specialty Cold Beverages • Breakfast • Sandwiches • Salads & Wraps • Soups and Sides • Snacks and Baked Goods • New Tastes • Nutrition & Wellness • Catering • You are leaving TimHortons.com • You are leaving TimHortons.com • Tims™ at Home • Shop Online • You are leaving TimHortons.com • You are leaving TimHortons.com • Search • Tim Hortons • Tim Hortons • Coffee • Coffee • Menu • Menu • Promos & Fun • Promos & Fun • Find Tims • Find Tims • Shop • Shop • TimCard® • TimCard® • Search • Search • Contact • Tim Hortons • You are leaving TimHortons.com • You are leaving TimHortons.com • You are leaving TimHortons.com • You are leaving TimHortons.com • Search • You are leaving TimHortons.com • You are leaving TimHortons.com • Search • RRRoll Up Is Back! Millions of prizes available to be won! See what you could win. *See contest rules for details ©Tim Hortons • RRRoll Up Is Back! Millions of prizes available to be won! See what you could win. *See contest rules for details ©Tim Hortons • NEW Tims™ Churro Treats. Churro donut with caramel filling Churro Timbits®. Learn more. Available at participating restaurants for a limited time. ©Tim Hortons, 2017 • NEW Tims™ Churro Treats. Churro donut with caramel filling Churro Timbits®. Learn more. Available at participating restaurants for a limited time. ©Tim Hortons, 2017 • Fresh Grilled Breakfast Wraps. Sausage Breakfast Wrap. Bacon Breakfast Wrap. Learn more. Available at participating restaurants for a limited time. ©Tim Hortons, 2017 • Fresh Grilled Breakfast Wraps. Sausage Breakfast Wrap. Bacon Breakfast Wrap. Learn more. Available at participating restaurants for a limited time. ©Tim Hortons, 2017 • The ‘Keeping your Resolution’ Pairing.Tims Perfect Pairings $5.99*. Learn more • The ‘Keeping your Resolution’ Pairing.Tims Perfect Pairings $5.99*. Learn more • NEW Loaded Wedges. Chili & Cheese. Learn more. At participating restaurants. ©Tim Hortons, 2016 • NEW Loaded Wedges. Chili & Cheese. Learn more. At participating restaurants. ©Tim Hortons, 2016 • Delicious Prepared Daily • Tim Card • meal build close • meal build close • Facebook • Twitter • YouTube • Instagram • Instagram • Facebook • Twitter • YouTube	Café Coffee Day Logo • CCD Mobile App • CCD Mobile App • Home Delivery • Home Delivery • A Lot Can Happen Over Coffee • A Lot Can Happen Over Coffee • CCD Carnival • CCD Carnival • CCD - What's New Banner • CCD - What's New Banner • Wellness Drinks • Wellness Drinks • CCD Mobile App • CCD Mobile App • Home Delivery • Home Delivery • A Lot Can Happen Over Coffee • A Lot Can Happen Over Coffee • CCD Carnival • CCD Carnival • Café Coffee Day Logo • Facebook Login • Google Login • Facebook Login • Google Login • Facebook Login • Google Login • Café Menu • Café near you • Shop online • the • Rewards app • Mobile app • CCD Contest • Café Coffee Day History
9.    Page Load Time (estimate or use Moz)	4.141 seconds	13.448 seconds
10. Call-to-action:	Not Found	Not Found
11. Anchored Text:	Not Found	Not Found
12. Mobile Friendly: Yes/No	Yes	Yes
13. Social Media: (List all SM icons on the home page.	1.     Facebook 2.     Twitter 3.     You tube 4.     Instagram	1.     Instagram 2.     Facebook 3.     You tube 4.     Twitter 5.     Pinterest

 

(hortons, 2017)

(cafe coffe day , 2017)

Google Trends:

Google Trends Insights:

Coffee is the huge industry, overall the trend is rising slowly and comparing the two brands of coffee those are Tim hortons and café coffee day (ccd), both of them remain constant for the whole year but the Tim Hortons was more than café coffee day.

 

Latent Semantic Indexing Keywords:

Tim hortons

·       Coffee

·       Donuts

·       Soup

Café coffee day (ccd)

·       Coffee

·       Classic veg.

·       Burger

Summary:

Brand A’s strengths are

1.     Strong market share

2.     Iconic brand

3.     Financial discipline

4.     Investment in stores

Brand B’s strengths are

1.     Strong management

2.     Pricing power

3.     Supply chain

4.     Unique products

Areas that need improvement

1.     Outdated technology

2.     Weak supply chain

3.     Declining profitability for franchisees and store owners

The keyword sentences found on the sites were

·       Coffee

·       Meal

·       Nutrition and wellness

·       Beverages

 

Conclusion:

Tim Hortons has the strongest SEO, because there is lot of information provide by the websites and there are many keywords that makes easy to search in the website. Tim Hortons has more SEO considerations which helps site to discover on top in search engines.

APA Citation Sample (in alphabetical order):

Bibliography

(2017). Retrieved from cafe coffe day : https://www.cafecoffeeday.com/cafe-menu

hortons, t. (2017). Retrieved from http://www.timhortons.com/ca/en/index.php?gclid=CPSOs7K9_9ECFQgdaQod5JcOCA