SEO of peets coffee and lavazza

Written by:  manpreet singh gill

  peets coffee vs lavazza

Introduction

SEO Audit	Peets coffee	lavazza
Screen Captures of both Brand’s home pages:
1.     URL:	https://www.peets.com/	http://www.lavazza.com/
2.     Page Title	Peet's Coffee & Tea	Lavazza – The Italian Coffee Company since 1895
3.     Meta Description	Since 1966, Peet's Coffee & Tea has offered superior coffees and teas by sourcing the best quality coffee beans and tea leaves in the world and adhering to strict high-quality and taste standards.	Lavazza masters the art and science of coffee since 1895. Select your country and choose between the corporate website and the store.
4.     Meta Keywords :	Peet's Coffee & Tea	Not found
5.     Structural elements:  H1, H2, H3	H1 – Not found H2 -        Warriors Grounds • Ethiopian Super Natural • New Guinea Highlands • Sumatra Batak Peaberry • Find aPeet’s CaféNear You • Americano con Crema • Espresso Forte with hot water+ Chicory syrup+ Whole milk foam	H1           Master in art and science of coffee since 1895. 47 H2           Not found
6.     Bold/Strong tags and 7.     Italic/em tags	• Featured Category • By Type • By Roast • By Region • K-Cup® Packs • Gifts & Samplers • Featured Tea • By Form • By Type • By Region • By Category • Gifts & Samplers • Brewing • Drinkware • Brewing Kits • By Brand • Accessories • Create Subscription • Manage Subscription • Featured Gifts • By Price • By Category • Other Gifts • Menus • Stores                        Peet’s Roastmaster Emeritus	Not Found Not Found
8.     Alt Text	Peet's Coffee & Tea • Coffee • Tea • Gear • Subscriptions • Gifts • Gifts • Stores • Search • Sumatra Batak Peaberry • People & Planet • 3 ESPRESSO EXPERIENCES • Please wait... • "Coffee can be a powerful means of doing good." • Youtube • Twitter • Facebook • Instagram	Our coffee • Espresso Martini • Espresso Tiramisù • How caffeine works • Lavazza
9.     Page Load Time (estimate or use Moz)	3.457 seconds	1.957 seconds
10.  Call-to-action:	Our 5 percent proceeds goes to warriors community foundation	We provide free samples and the discount on online deals.
11.  Anchored Text:	No anchor text	Various varieties
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.	• Youtube • Twitter • Facebook • Instagram	Facebook, Instagram, Twitter, Youtube, Linkedin

 

Google Trends:

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

The above graph shows that there is huge increase in the coffee in past 12 months. We can also the interest of people towards coffee. Moreover, Lavazza has been more successful than peet’s coffee.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Summary:

Brand A’s strengths are that they have wide product line and the high levels of sales and equipment service support.

Brand B’s strengths are .Excellent brand name and brand visibility

2 Huge young crowd as target group

3. Excellent Human Resource – Ambience and décor.

Areas that need improvement for peet’s coffee is that there brand name is unknown as compared to starbucks, timhortons, so the should be more familiar and there financial and marketing resources should be improved. For Lavazza coffee they have Competition from other coffee outlets, restaurants and fast food joints. So they should put strong efforts against their competitors

The keyword sentences found on the sites were ……………..

Peet’s coffee

·         The Undertow

·         Café Bombon

·         Americano Con Crema

Lavazza coffee

·         Tierra

·         KAFA

·         Espresssounique

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

According to me, Lavazza is the strongest brand because it has more reputation and customers attached towards them. It has more sales as compared to peet’s coffee and it have lots of choices for people.

APA Citation Sample (in alphabetical order):

Brand Name A (Peet;s Coffee, n.d.)

Brand name B (Lavazza coffee, n.d.)