SEO of starbucks and second cup

Written by: Neharika sharma

Subtitle: Starbucks and Second cup

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Starbucks	Second cup
Screen Captures of both Brand’s home pages:
1.    URL:	https://www.starbucks.ca/	http://www.secondcup.com/
2.    Page Title	Starbucks Canada | Coffee and Tea	Second Cup
3.    Meta Description	Since 1971, Starbucks Coffee Company has been committed to serving the best. Starbucks Canada follows the same tradition with its coffee and tea drinks.	Not found
4.    Meta Keywords :	Starbucks, Starbucks Coffee Company, Starbucks.com, Starbucks Corporation, Starbuck, SBUX, Seattle, Seattle’s Best, Seattle’s Best Coffee, SBC, Pike Place, Coffee, Coffee Beans, Whole Bean, Instant Coffee, Via, Coffee Drinks, Caffe, Caffe Latte, Latte, Mocha, Macchiato, Espresso, Expresso, Espreso, Iced Coffee, Drip Coffee, Brewed Coffee, Coffee at home, Home page, Home, Coffee, Starbucks Canada, Tea	Not found
5.    Structural elements:  H1, H2, H3	H1:          Smoked Butterscotch Latte • Make every sip more rewarding H2: Pay with your phone. And do so much more.	Not found Not found
6.    Bold/Strong tags and 7.    Italic/em tags	Coffee • Menu • Coffeehouse • Responsibility • Card • Shop • Starbucks® Espresso Roast • 1912 PIKE BLOG • Cool, fresh winter drinkware in clean, new designs. Not found	Not found Not found
8.    Alt Text	Starbucks Rewards • en-CA	better-for-you • try-it-lite • rewards • hot-chocolate-cookie • almond-milk-moccaccino
9.    Page Load Time (estimate or use Moz)	4.886 seconds	2.81 seconds
10. Call-to-action:	Learn more	rewards
11. Anchored Text:	Coffee house	Our story
12. Mobile Friendly: Yes/No	yes	yes
13. Social Media: (List all SM icons on the home page.	·       Facebook ·       Instagram ·       Youtube ·       Twitter ·       linkedin	·       Instagram ·       Facebook ·        twitter ·       youtube

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Coffee industry is known for their sores and brands, starbucks is one of them and second cup is another. Starbucks has a well and constant growth in the chart compared to second cup. They have limited and stable growth rate.

Latent Semantic Indexing Keywords:

Second cup

·       brewed coffee

·       breakfast wraps

·       café latte

·       cappuccino

Starbucks

·       café mocha

·       molten chocolate

·       espresso

·       cascara latte

Summary:

Strengths of starbucks are that it is most famous and loyal brand for customers, brand equity and loyal customers are its strength, where as in second cup people often go there to spend some alone time with their loved ones on a cup of coffee.

Issues-

Starbucks has limited food items and bakery items, they should expand them. Second cup doesn’t have many branches and drive through, they should expand it too.

Conclusion:

Starbucks has better SEO than second cup, more keywords are there in search for starbucks. Second cup should include more keywords in their site, both the brands can improve their SEO by adding more words.

APA Citation Sample (in alphabetical order):

Brand Name A. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Brand Name B. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5

LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar