mc Donald’s vs dunkin donuts
Written by: Akshjot singh
Introduction
SEO stands
for search engine optimizing process of getting natural and earned search
results on search engine. It is how search engine works. And the company which
has good SEO will appear there at the first page when people search for the
brand.
SEO Audit
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Mc Donald’s
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Dunkin Donuts
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Screen Captures of both Brand’s home pages:
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1.
URL:
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http://www.mcdonalds.ca/ca/en.html
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https://www.dunkindonuts.com/dunkindonuts/en.html
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2.
Page Title
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English | McDonalds.ca
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Home | Dunkin' Donuts
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3.
Meta Description
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English | McDonalds.ca
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Not found
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4.
Meta Keywords :
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Not found
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Not found
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5. Structural elements:
H1, H2, H3
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H1 = Is a Big Mac® with bacon still a Big Mac? • Great food growsin
Canada. • Is a Big Mac® with bacon still a Big Mac? • allergy notice
H2
= We're crushing it
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H1 = For Our Fans •
Quick Links • Online Community • Shop Online • Company Information • About Us.
H2 = Extra Creamy,
Extra Flavorful Coffee Creamers • Refer A Friend And Earn A Free Beverage! •
Regular Refills Available On Dunkin’ Donuts Shop • Visa Checkout, the easier
way to pay online. • DUNKIN' Restaurants are HIRING • Download the Dunkin’
app for iPhone® or AndroidTM • The Perks of Being Loyal • #mydunkin • The
eGift of Dunkin' • Relax with a Mug
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6.
Bold/Strong tags and
7.
Italic/em tags
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Not found
Not found
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or • •
Not found
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8.
Alt Text
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i'm lovin' it. •
food flyout image link
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Dunkin Donuts •
promoHeader • promoHeader • promoHeader • promoHeader • promoHeader • Dunkin
Donuts • h_promo • closestStore • link • close • thumb_image1 • thumb_image2
• thumb_image3 • carousel • carousel • carousel • Extra Creamy, Extra
Flavorful Coffee Creamers • Refer A Friend And Earn A Free Beverage! •
Regular Refills Available On Dunkin’ Donuts Shop • Visa Checkout, the easier
way to pay online. • DUNKIN' Restaurants are HIRING • Download the Dunkin’
app for iPhone<sup style= • The Perks of Being Loyal • #mydunkin • The
eGift of Dunkin' • Relax with a Mug • opens in a new window • opens in a new
window • opens in a new window • opens in a new window • opens in a new window
• opens in a new window • opens in a new window • opens in a new window •
opens in a new window • opens in a new window • opens in a new window • opens
in a new window • opens in a new window • opens in a new window • opens in a
new window • America runs on dunkin • Jet Blue • Baskin Robbins logo •
Liverpool logo
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9.
Page Load Time
(estimate or use Moz)
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5.804 seconds
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23.405 seconds
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10. Call-to-action:
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vote
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“Take a bite”
“cheers”
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11. Anchored Text:
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McCafé®
M card
Find out more
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Dd perks
Dd card
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12. Mobile Friendly:
Yes/No
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yes
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yes
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13. Social Media:
(List all SM icons on the home page.
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·
Twitter
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Facebook
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Linked in
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Instagram
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youtube
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·
Facebook
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Instagram
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YouTube
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Twitter
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Google+
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Google Trends:
Google Trends Insights:
Coffee has
a wide industry, and there are many coffee sellers in the market. Dunkin donuts
have less market share than mc Donald’s. There is vast difference between both
of them.
Latent Semantic Indexing Keywords:
McDonalds:
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Burgers
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Happy
meal
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Mc
café
Dunkin
donuts:
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Donuts
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Bakery
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coffee
Summary:
Mc Donald’s
strengths is it Canadas largest coffee seller and it is a most trusted brand.
Dunkin
donuts strengths are it has verities of donuts, pastries, cakes with coffee and
it has excellent supply chain.
Areas that
need improvement
Mc Donald’s
it is difficult to find prime locations.
Dunkin
donuts should expand their market open more store outlets.
The keyword
sentences found on the sites were, mc flurry, mc café, burgers, and donuts.
Conclusion:
Mc Donald
has stronger SEO than dunkin donuts, because there are many keywords in
included in their sites. Whereas in both the brands they can improve their SEO
by providing more information with an efficient use of images, links, keywords
and title etc.
APA
Citation Sample (in alphabetical order):
(dunkin donuts, 2017) Retrieved from: https://www.dunkindonuts.com/dunkindonuts/en.html
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