SEO of starbucks and second cup

Written by: Neharika sharma

Subtitle: Starbucks and Second cup

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Starbucks	Second cup
Screen Captures of both Brand’s home pages:
1.    URL:	https://www.starbucks.ca/	http://www.secondcup.com/
2.    Page Title	Starbucks Canada | Coffee and Tea	Second Cup
3.    Meta Description	Since 1971, Starbucks Coffee Company has been committed to serving the best. Starbucks Canada follows the same tradition with its coffee and tea drinks.	Not found
4.    Meta Keywords :	Starbucks, Starbucks Coffee Company, Starbucks.com, Starbucks Corporation, Starbuck, SBUX, Seattle, Seattle’s Best, Seattle’s Best Coffee, SBC, Pike Place, Coffee, Coffee Beans, Whole Bean, Instant Coffee, Via, Coffee Drinks, Caffe, Caffe Latte, Latte, Mocha, Macchiato, Espresso, Expresso, Espreso, Iced Coffee, Drip Coffee, Brewed Coffee, Coffee at home, Home page, Home, Coffee, Starbucks Canada, Tea	Not found
5.    Structural elements:  H1, H2, H3	H1:          Smoked Butterscotch Latte • Make every sip more rewarding H2: Pay with your phone. And do so much more.	Not found Not found
6.    Bold/Strong tags and 7.    Italic/em tags	Coffee • Menu • Coffeehouse • Responsibility • Card • Shop • Starbucks® Espresso Roast • 1912 PIKE BLOG • Cool, fresh winter drinkware in clean, new designs. Not found	Not found Not found
8.    Alt Text	Starbucks Rewards • en-CA	better-for-you • try-it-lite • rewards • hot-chocolate-cookie • almond-milk-moccaccino
9.    Page Load Time (estimate or use Moz)	4.886 seconds	2.81 seconds
10. Call-to-action:	Learn more	rewards
11. Anchored Text:	Coffee house	Our story
12. Mobile Friendly: Yes/No	yes	yes
13. Social Media: (List all SM icons on the home page.	·       Facebook ·       Instagram ·       Youtube ·       Twitter ·       linkedin	·       Instagram ·       Facebook ·        twitter ·       youtube

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Coffee industry is known for their sores and brands, starbucks is one of them and second cup is another. Starbucks has a well and constant growth in the chart compared to second cup. They have limited and stable growth rate.

Latent Semantic Indexing Keywords:

Second cup

·       brewed coffee

·       breakfast wraps

·       café latte

·       cappuccino

Starbucks

·       café mocha

·       molten chocolate

·       espresso

·       cascara latte

Summary:

Strengths of starbucks are that it is most famous and loyal brand for customers, brand equity and loyal customers are its strength, where as in second cup people often go there to spend some alone time with their loved ones on a cup of coffee.

Issues-

Starbucks has limited food items and bakery items, they should expand them. Second cup doesn’t have many branches and drive through, they should expand it too.

Conclusion:

Starbucks has better SEO than second cup, more keywords are there in search for starbucks. Second cup should include more keywords in their site, both the brands can improve their SEO by adding more words.

APA Citation Sample (in alphabetical order):

Brand Name A. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Brand Name B. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5

LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

SEO of peets coffee and lavazza

Written by:  manpreet singh gill

  peets coffee vs lavazza

Introduction

SEO Audit	Peets coffee	lavazza
Screen Captures of both Brand’s home pages:
1.     URL:	https://www.peets.com/	http://www.lavazza.com/
2.     Page Title	Peet's Coffee & Tea	Lavazza – The Italian Coffee Company since 1895
3.     Meta Description	Since 1966, Peet's Coffee & Tea has offered superior coffees and teas by sourcing the best quality coffee beans and tea leaves in the world and adhering to strict high-quality and taste standards.	Lavazza masters the art and science of coffee since 1895. Select your country and choose between the corporate website and the store.
4.     Meta Keywords :	Peet's Coffee & Tea	Not found
5.     Structural elements:  H1, H2, H3	H1 – Not found H2 -        Warriors Grounds • Ethiopian Super Natural • New Guinea Highlands • Sumatra Batak Peaberry • Find aPeet’s CaféNear You • Americano con Crema • Espresso Forte with hot water+ Chicory syrup+ Whole milk foam	H1           Master in art and science of coffee since 1895. 47 H2           Not found
6.     Bold/Strong tags and 7.     Italic/em tags	• Featured Category • By Type • By Roast • By Region • K-Cup® Packs • Gifts & Samplers • Featured Tea • By Form • By Type • By Region • By Category • Gifts & Samplers • Brewing • Drinkware • Brewing Kits • By Brand • Accessories • Create Subscription • Manage Subscription • Featured Gifts • By Price • By Category • Other Gifts • Menus • Stores                        Peet’s Roastmaster Emeritus	Not Found Not Found
8.     Alt Text	Peet's Coffee & Tea • Coffee • Tea • Gear • Subscriptions • Gifts • Gifts • Stores • Search • Sumatra Batak Peaberry • People & Planet • 3 ESPRESSO EXPERIENCES • Please wait... • "Coffee can be a powerful means of doing good." • Youtube • Twitter • Facebook • Instagram	Our coffee • Espresso Martini • Espresso Tiramisù • How caffeine works • Lavazza
9.     Page Load Time (estimate or use Moz)	3.457 seconds	1.957 seconds
10.  Call-to-action:	Our 5 percent proceeds goes to warriors community foundation	We provide free samples and the discount on online deals.
11.  Anchored Text:	No anchor text	Various varieties
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.	• Youtube • Twitter • Facebook • Instagram	Facebook, Instagram, Twitter, Youtube, Linkedin

 

Google Trends:

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

The above graph shows that there is huge increase in the coffee in past 12 months. We can also the interest of people towards coffee. Moreover, Lavazza has been more successful than peet’s coffee.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Summary:

Brand A’s strengths are that they have wide product line and the high levels of sales and equipment service support.

Brand B’s strengths are .Excellent brand name and brand visibility

2 Huge young crowd as target group

3. Excellent Human Resource – Ambience and décor.

Areas that need improvement for peet’s coffee is that there brand name is unknown as compared to starbucks, timhortons, so the should be more familiar and there financial and marketing resources should be improved. For Lavazza coffee they have Competition from other coffee outlets, restaurants and fast food joints. So they should put strong efforts against their competitors

The keyword sentences found on the sites were ……………..

Peet’s coffee

·         The Undertow

·         Café Bombon

·         Americano Con Crema

Lavazza coffee

·         Tierra

·         KAFA

·         Espresssounique

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

According to me, Lavazza is the strongest brand because it has more reputation and customers attached towards them. It has more sales as compared to peet’s coffee and it have lots of choices for people.

APA Citation Sample (in alphabetical order):

Brand Name A (Peet;s Coffee, n.d.)

Brand name B (Lavazza coffee, n.d.)